Pariplay eyes North American expansion with Tipico’s US arm

Pariplay, a subsidiary of tech-driven iLottery and iGaming solutions provider NeoGames, has inked a deal with Tipico’s US division, paving the way for even further growth in the US market.

Under the terms of the agreement, Tipico customers in New Jersey will have access to a variety of Pariplay’s content, including games from its Wizard Games series and some aggregated content from its Fusion service.

NeoGames, the parent firm, has announced that its subsidiary, Pariplay, is getting ready to expand its operations in the North American market.

Tipico, for its part, is a leading online sportsbook and online gaming operator. The organization offers cutting-edge digital entertainment in addition to captivating gameplay coverage across 30 distinct sports. Recently, the online casino in New Jersey reintroduced a brand-new and well-established platform developed entirely in-house.

The content held by Pariplay will be ready for integration in the first quarter of 2024. The current collaboration is a continuation of an existing connection. Tipico is a known Pariplay customer in European markets.

Amidst all of this, Pariplay will remain focused on its expansion plans throughout certified states and introduce its Wizard Games and Fusion content. There will be the onboarding of various other operators in the region, such as Rush Street Interactive and Hard Rock Digital. 

According to Tsachi Maimon, President and Head of iGaming at NeoGames, it is a tremendous opportunity for them to offer iconic titles to Tipico US through their rebuilt online casino in New Jersey at the beginning of 2024. According to him, they intend to actively distribute their Wizard Games and Fusion content in order to attract more North American gamers.

According to Tipico’s US CEO, Adrian Vella, the ability to offer Pariplay’s content to its consumers in 2024 will be a huge benefit with the introduction of their newly organized online casino facilities in New Jersey. He is confident in their Wizard Games as well as the Fusion collection, which will further reinforce their position in the North American gaming industry.