One of the leading international gambling businesses, Caesars Entertainment, has recently announced its intention to expand its operations in the New Mexico state by partnering with Laguna Development Corporation (LDC). This partnership will lead to the establishment of three new physical sportsbooks in Route 66 Casino Hotel, Casino Xpress, and Dancing Eagle Casino.
This is strategic as it is the first retail sports betting location for Caesars in New Mexico, which is one of the few states to have legalized retail sports betting but not retail mobile sports wagering.
This partnership aims to provide the people of New Mexico with a world-class, high-quality betting opportunity that connects them to local and international sports. Maxine Velasquez, the President and CEO of LDC stated that she was looking forward to working with a well-known gaming company to offer New Mexico’s sports fans a superior wagering option, enabling them to engage with a wide range of sporting events nationwide and beyond.
Caesars Sportsbook is an integral part of our strategy to offer outstanding gaming services in the Albuquerque area. Route 66 Casino Hotel’s General Manager, Adrian Fox, has stressed that guest satisfaction should be maximized by enhancing multiple aspects inside the casino and restaurants. With one of America’s leading sports betting brands now available, guests can experience a particular offering that improves their stay.
Eric Hession, the President of Caesars Digital, expressed his enthusiasm for the partnership while also pointing out how LDC is committed to offering quality guest experiences. This is a revelation that suits Caesars’ policy of valuing their guests like royalty. To Hession’s assertion, introducing top-quality Caesars Sportsbook destinations and sports betting kiosks at their landmark establishments shall offer a premium and engaging sports betting experience for the contemporary, 21+ New Mexico fans.
As it has been seen that Caesars is expanding, they are not the only big firms entering New Mexico. BetMGM has also launched operations with Isleta Resort & Casino in Albuquerque. Their new generation sportsbook went live in November and comes equipped with staffed betting windows, self-service terminals, television screens, and private areas encompassing nearly 4,900 sq ft of space for sports betting.
Isleta Resort & Casino’s CEO, Karl Waitner, reiterated this fact in a recent statement by pointing out the company’s attempt to enhance the experience of the customers. He said this to mean that their new partnership with BetMGM means that fans can now experience an even better, fulfilling, and engaging sports betting experience. Another voice of optimism about this partnership was Adrianna Jiron, the Chief Operations Officer of Isleta Resort & Casino, who declared that the casino was looking forward to offering exciting gaming experiences in New Mexico.
The BetMGM CEO, Adam Greenblatt, also expressed excitement about entering the New Mexico market. He said that he was privileged to partner with Isleta Resort & Casino. He added that he is sure that fans of sports will be excited to have the ultimate gameday experience only offered by BetMGM.
This rise of retail sportsbooks from key operators such as Caesars and BetMGM in New Mexico could be a ploy to wait for advances in mobile sports betting. Suppose the state government approves of legalizing mobile sports betting. In that case, these companies already have partnerships and structures in place to easily wade into the new market and entrench themselves in New Mexico’s gaming market.
